INTRODUCING PATTERSON REWARDS
Your loyalty deserves to be rewarded.
We're excited to introduce Patterson Rewards, our new loyalty program designed to thank you for choosing Patterson Cellars.
Earn Patterson Points on eligible purchases online and in our tasting rooms, then redeem your points toward future purchases, shipping, and ticketed events.
Whether you're a longtime Wine Club member or visiting us for the very first time, every purchase brings you one step closer to your next reward. Wine Club members automatically earn at our highest rewards tier, making every purchase even more rewarding.
Thank you for making Patterson Cellars part of your table, your celebrations, and your cellar.
How It Works
Get Started
Anyone with a Patterson Cellars customer account is automatically enrolled in Patterson Rewards. Earn 10,000 Patterson Points just for signing up for an online account.
Simply shop online or visit one of our tasting rooms to start earning Patterson Points.
Earn Patterson Points
Earn Patterson Points on eligible purchases made online or in our tasting rooms. As your annual spending grows, so do your rewards. You'll automatically move into higher earning tiers throughout the year.
Wine Club members automatically receive our highest rewards tier as one of the many benefits of membership.
Redeem Patterson Points
Redeem your Patterson Points toward:
Merchandise
Gift items
Shipping
Ticketed events
Wine purchases
Patterson Points cannot be redeemed toward Wine Club allocations, tastings, or food & wine experiences.
Track Your Points
View your Patterson Points balance anytime through your online account or ask one of our team members during your next visit.
When you're ready, simply apply your available points during checkout.
rewards Tiers
The more you spend each calendar year, the more Patterson Points you earn with every eligible purchase.
1,000 Patterson Points = $1 in rewards
Spend $100 → Earn 1,500–5,000 Patterson Points, depending on your tier.
Spend $100 as a Vine member → Earn 1,500 points ($1.50)
Spend $100 as a Bottle or Cellar member → Earn 5,000 points ($5.00)
Patterson Rewards FAQs
Everything you need to know about earning and redeeming Patterson Points.
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Anyone with a Patterson Cellars customer account is automatically enrolled in Patterson Rewards. Earn 10,000 Patterson Points just for signing up for an online account.
Simply shop online or visit one of our tasting rooms to begin earning points.
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Earn Patterson Points on eligible purchases made online and in any Patterson Cellars tasting room, including Wine Club allocations. As your annual spending increases, you'll automatically move into higher rewards tiers and earn more points with every eligible purchase. Wine Club members automatically earn at our highest rewards tier.
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Points can be earned on eligible purchases made online and at all Patterson Cellars tasting room locations.
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Eligible purchases include wine, merchandise, gift items, shipping, and ticketed events.
Points are not earned on Wine Club allocations, tastings, or food & wine experiences.
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Your rewards tier is based on your annual qualifying purchases.
As your spending increases throughout the year, you'll automatically move into the next rewards tier and begin earning points at the higher rate.
Wine Club members automatically receive our highest rewards tier as one of the many benefits of membership.
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Yes. As your annual qualifying purchases increase, you'll automatically move into higher rewards tiers and begin earning points at the new rate.
For non-members, rewards tiers reset at the beginning of each calendar year. Wine Club members remain in the highest rewards tier for the life of their membership.
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Every 1,000 Patterson Points = $1 in rewards.
The number of points you earn depends on your rewards tier. The more you spend, the more points you'll earn with each eligible purchase.
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You can view your points balance by logging into your Patterson Cellars account online. Visiting one of our tasting rooms? Our team is happy to check your balance for you.
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Redeeming your points is easy. Simply apply your available points during checkout online or let one of our team members know you'd like to use them in the tasting room.
Points can be redeemed toward eligible wine purchases, merchandise, gift items, shipping, and ticketed events.
Points cannot be redeemed toward Wine Club allocations, tastings, or food and wine experiences.
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Yes. Member discounts and other eligible promotions are applied to your order first. Your available points are then applied to the remaining eligible balance.
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No. While you earn points on every Wine Club allocation purchase, points cannot be redeemed toward Wine Club allocations.
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Yes! Points can be redeemed toward eligible ticketed events, making it even easier to enjoy Patterson Cellars experiences throughout the year.
Please note that points cannot be redeemed toward tasting reservations.
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Yes. Points may be redeemed toward eligible shipping charges.
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No. Patterson Points never expire.
For non-members, your annual rewards tier resets at the beginning of each calendar year based on your qualifying purchases. Wine Club members remain in our highest rewards tier for the life of their membership.
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You'll keep any points you've already earned, and they will not expire.
However, your rewards tier will change from the Wine Club tier to the tier that matches your qualifying annual purchases.
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No. Points are non-transferable and remain associated with the customer account where they were earned.
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No. Points have no cash value and cannot be exchanged for cash.
Questions about the Patterson Rewards program? Fill out the form below, and a member of our team will reach out to you!